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Saturday, August 20, 2016

A B&B Brief: The Boomers & Millennials Marketing Bridge

Here’s a follow-up to Tuesday's post—and with a slight twist. Instead of millennials (and others) marketing to boomers, some ad agencies are targeting both generations in the same ads.

Here’s one example described in the article, part of the “Made to Move” ad campaign for Osteo Bi-Flex, a joint health supplement:

But my favorite part of this piece,"Ads for Old and Young," by Braden Phillips, comes at the end, in this quote from Brian Nguyen, of the New York-based ad agency, Droga5:

“Here at Droga5, we’ve already begun to take a more age-agnostic approach,” he said, “by building campaigns on truths and insights rather than arbitrary assumptions based on generational stereotypes.”

Amen to that, brother, including the use of that nicely alliterative phrase.

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